What is “evergreen” content?
Evergreen content refers to media that retains its relevance, value, and usefulness over an extended period.
It addresses timeless topics, namely your pillar values, and is enduring in its message delivery, as it offers information that is continually sought after by audiences.
Pillar Values
Evergreen content is strongest when it addresses what we call your “pillar values.” These are the topics that are most important for people to know about when communicating about your organization.
Flagship
The best thing you offer to the world should lead the charge of your communications. Evergreen content should also be “flagship” content, meaning it should always be referred back to and used as a reference in everything you do.
Storefront
Your content should be at the forefront of your organizations communications. It sets the tone for how people see you, and provides for you the means to have a lasting impression on passerby’s and newcomers.
A Powerful Starting Point
Evergreen content is a versatile and powerful asset that can serve a multitude of purposes across various platforms and channels. Its uses are manifold, making it an essential component of any comprehensive content strategy.
Evolving and Diverse Uses
Evergreen content possesses the remarkable quality of adaptability, allowing it to be remixed and evolved for new and fresh uses over time. It serves as a foundation from which you can create an array of derivative content that resonates with your audience in different ways.
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Evergreen Media
is a production company that helps organizations effectively integrate media into their communications strategy, so that they can clarify their message and harness the power of evergreen content to expand their reach and maximize their impact.
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Evergreen Media is a part of Julianna & Benjamin Productions, founded by Kailyn Julianna and Eric Benjamin Hamilton. All rights reserved.
Visit juliannabenjamin.com for more.